By: Casey Crow
I'm up to my eyeballs in grits. That's right -- the good ol' southern, comfort food. It's what I use for my promotional item since my tagline is "Sexy, Sassy & Southern." I attach my card to a little packet, although I don't use the Quaker kind because that would totally defeat the "southern" aspect.
I'm getting ready to be a featured author at the 2011 Southern Magic Reader's Luncheon in Birmingham, Alabama next weekend. This got me thinking about all the different promotional items authors use. I'm sure you've seen some great ones, memorable ones, and not so great ones. You can rack up at conferences with pens and bookmarks, postcards. Those get an author's name out there and are inexpensive. It's especially nice when a Hersey's Kiss is attached. Who doesn't like to be bribed with chocolate?
Ipersonally like to see a promo piece that represents YOU or YOUR BOOK. I also like to see items that you'll actually use because the more you use them, the more often you'll see that authors name until it is engrained in your memory. That's why pens and bookmarks are popular, but let's think outside the box. Here are some other examples:
ChapStick - Hank Phillippi Ryan used it for her book FACE TIME
Keyboard duster - Keenia Kincaid probably isn't the only one who likes to eat crackers while working
Pecker Puppets & Condoms - popular with erotic authors
Enviro friendly reusuable shopping bags
Do you have any ideas or remember seeing a great promo goody?